It’s that time of year again when the Nourish and Pink Brigade Chefs and Chef-ettes are fizzing with excitement as we prepare to launch our shiny brand new campaign for 2017.
Last year in 2016, the Pink Brigade raised a staggering 74,500 AED through the sale of our Pink Brigade jackets and aprons with all proceeds going to the wonderful UAE-based Pink Caravan organisation which supports women in a variety of practical ways who live with breast cancer every day. This year, we will partner once again with the Pink Caravan and are determined that we will be able to raise the bar in terms of our events, our merchandising, our reach across the UAE and most importantly, raise more than we did in 2016 so that we can help more women living with this awful disease.
A large part of our annual campaign focuses on education, supporting the ‘early detection is the best protection’ slogan helping women to understand how to self-examine, what to look for as well as feel for and most importantly, know the various signs and symptoms of breast cancer.
It is also a time to remember our Patron, Claire Stokes who is the reason why The Pink Brigade and Nourish exist today. It is in honour of Claire’s memory that we campaign each year and we all know that she will be supporting us again, encouraging us to continue to raise awareness as well as much-needed education for the signs and symptoms, the importance of our diet and lifestyle and the fact that we continue to monitor this not just in October, the month of breast cancer awareness, but all year round, every year.
Further details of our events will be uploaded very shortly. Thank you to all our Chefs in Dubai and indeed, around the world, our supporters, colleagues, friends and family for your continued support for Nourish and The Pink Brigade. If you would like to get involved, if you would like your organisation to support us, if you would like to write an article for our blog, then please get in touch!
Heartfelt thanks and gratitude from the Nourish and Pink Brigade Team. #onlythebestchefswearpink #chefsunited